New Brand Colors for a New Year!
We refreshed the Adelante Mujeres brand! We have grown and evolved over the years, and this refresh signals growth and adaptation to better represent our services, goals, and strategic changes. This brand color refresh keeps our identity fresh and relevant without losing brand recognition.
What’s new? We added three new secondary colors to the Adelante Mujeres brand: an orange, a pink, and a green. Secondary colors complement the main (primary) brand colors—purple, teal, and white—by adding depth, flexibility, and visual interest to marketing assets. Each of the new colors also correspond to our other Adelante Mujeres brands, allowing us the ability to create collaborative designs that stay on brand.
What Orange Represents for Adelante Mujeres
Orange (#C66044) is a warm color and represents hope and renewed possibility. It will be a pop of color that says: we are moving, growing, and rising together. It adds a spark that aligns with our vision of economic empowerment, leadership development, and collective resilience. It’s a festive, approachable, and joyful color. It reflects cultural vibrancy across Latine communities. It brings warmth and connection, reminding people that our work is rooted in community and shared joy.
Orange enhances contrast and helps key messages, calls to action, and important brand moments stand out. It draws the eye in a way that is friendly rather than aggressive. A distinctive highlight color supports stronger brand recognition without requiring additional resources. It is visually aligned with our other brands—Casa Qui, Farmers Market, and Clínica Esperanza—all of which have an orange as a part of their brand colors. As a highlight color, it reinforces the energy we bring into every classroom, every farm field, every small business, and every community celebration.
What Pink Represents for Adelante Mujeres
Pink (#BE718C) is a color that represents nurturing, blossoming, and flourishing, and corresponds with the pink of the Clínica Esperanza brand. This timeless pink honors womanhood but also signals strength through care, wisdom through lived experience, and leadership that is relational and community-centered. They tie in with the art in the CE space and are meant to bring comfort, warmth, and a sense of safety, fostering a connection with Latine culture.
As a highlight color, pink can be used to soften and humanize the bolder primary brand colors in the Adelante Mujeres palette. When paired with a deeper color, it creates an emotional contrast that allows for nuanced storytelling grounded in warmth and care. This pink helps tell a story where resilience and tenderness coexist.
What Green Represents for Adelante Mujeres
Green (#42674D) is a color that grounds our story in sustainability, stability, and our long-term vision. This new green is deep and earthy, reflecting the steady work Adelante Mujeres has done over the years that have rooted us in community. It balances the brighter secondary colors are strengthens our brand connection to the natural environment.
Green represents calmness and steadfastness. It is also associated with plants and healing, connecting it to our Farmers Market and Clínica Esperanza brands. This color honors our commitment to regenerative agriculture, nutrition, the ecosystems that sustain us and the dignity of work. Green signals that our work at Adelante Mujeres is not just about surviving, but thriving.
Together, the addition of orange, pink, and green as secondary colors expands the Adelante Mujeres brand into a fuller, more expressive reflection of our community and work. Orange brings momentum, energy, and hope. Pink adds care, connection, and feminine power. Green grounds the palette in growth, stability, and sustainability. These colors allow us to better highlight our community stories and represent our vision for a just and thriving future.